Unique Service Identifies Earliest Signs of Financial Identity Theft, Manages Consumers' Public Information on the Internet and Monitors Credit Cards
ARLINGTON, Va., March 13 /PRNewswire/ -- MyPublicInfo (http://www.mypublicinfo.com/), a leader in consumer identity protection, today announced the launch of IdentitySweep, the first real-time identity management service for consumers. This $4.95 per month service can be accessed at http://www.identitysweep.com/ and allows users to proactively manage their identity and potentially avert identity crimes.
Developed in partnership with Affinion Group (http://www.affiniongroup.com/), the leader in credit monitoring and identity theft protection since 1992, IdentitySweep is more proactive than any other service available to consumers, businesses, or government agencies. "IdentitySweep is the consumers' best chance at avoiding identity-related criminal abuse," said Frank Abagnale, an Affinion Group spokesperson and one of the world's most respected authorities on the subjects of forgery, embezzlement and secure documents, who inspired Steven Spielberg's film Catch Me if You Can. "Punishment for fraud and recovery of stolen funds are so rare, prevention is the only viable course of action and IdentitySweep's multiple features provide unsurpassed prevention."
IdentitySweep protects consumer identities in three ways: 1. IdentitySweep includes a leading-edge identity fraud detection technology that scans billions of public records for suspicious activity associated with identity fraud, including attempts to create a synthetic identity. The service analyzes the suspicious activity to provide a 'risk score' that indicates how much and for how long a consumer's identity has been compromised. 2. IdentitySweep searches Internet newsgroups, search engines, blogs, and hundreds of thousands of chat rooms and websites looking for personal and financial information. It instantly notifies consumers by email of any suspicious activity related to their personal information before the consumer is victimized. This technology works much faster than the credit card and credit bureau monitoring services, which alert a consumer after they become a victim. 3. IdentitySweep scans the online directories that list a consumer's information and requests removal of that information to prevent abuse by telemarketers and identity thieves.
"IdentitySweep is the answer to a pressing consumer need," explains Dr. Harold Kraft, CEO of MyPublicInfo. "The increase in availability of public information combined with easy Internet access has left consumers vulnerable to multiple identity threats. IdentitySweep is the first service that proactively defends a consumer's identity by continuously monitoring his or her public information for early signs of manipulation."
"As the leader in credit monitoring and identity theft protection, we are excited to incorporate IdentitySweep in our suite of solutions that includes PrivacyGuard, PC Safety Plus, HotLine, and the Personal Information Profile," adds Tom Rusin, Chief Revenue Officer and General Manager of Affinion. "IdentitySweep combined with MyPublicInfo and Affinion's other protection products marks a new era of identity fraud protection and the creation of a new, one-of-a-kind product that will benefit Affinion's over 4,500 marketing partners and their customers across multiple industries."
About MyPublicInfo
MyPublicInfo, Inc. (MPI) was founded in Arlington, Virginia in 2004 and is the leading provider of consumer identity and public records management services. MPI sells the most comprehensive consumer products available through http://www.identitysweep.com/ and http://www.mypublicinfo.com/, partner web sites, and other marketing channels. For more information or orders, please go to http://www.identitysweep.com/ .
About Affinion Group
Affinion Group is a leading affinity direct marketer of value-added membership, insurance and package enhancement programs and services to consumers. With more than 30 years of experience, Affinion Group currently offers its programs and services worldwide through more than 4,500 affinity partners. Its diversified base of affinity partners includes leading companies in a wide variety of industries, including financial services, retail, travel, telecommunications, utilities and Internet. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., Affinion Group has approximately 3,600 employees throughout the United States and in 13 countries across Europe. For more information, please go to http://www.affiniongroup.com/ .
Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Frank W. Abagnale http://profnet.prnewswire.com/ud_public.jsp?userid=482579
CONTACT: Todd Smith of Affinion Group, +1-615-764-2598, todd.smith@affiniongroup.com; Alexandra Brunais of TERPIN COMMUNICATIONS for MyPublicInfo, +1-310-821-6100 ext 103, alexandra@terpin.com
Web site: http://www.affiniongroup.com/ http://www.mypublicinfo.com/ http://www.identitysweep.com/
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