Taylor Swift -- country music's reigning princess, who stole the show at the 2010 Grammy Awards, winning four of of the coveted statues, including album of the the year for "Fearless"-- is stealing her way into the hearts of doll collectors. Jakks Pacific has developed an exclusive line of products based on the singer.
"Taylor Swift is the perfect contemporary role model," said Jennifer Caveza, vice president of girls marketing at Jakks. "She [inspires] a dream doll line with both mom and kid appeal."
The company features two Taylor Swift doll series. Dolls in the performance line are designed around Swift's hit songs and are programmed with a sound chip of Swift singing for 30 seconds. The most recent addition to the line is "You Belong With Me," which is set to hit retail the first week of May. The doll is dressed in a white gown accented with rhinestones. Accessories include jewelry, hairbrush and a guitar ($20). Television retailer QVC is taking advanced orders for the Taylor Swift "You Belong With Me" Singing Fashion Doll. Pre-orders are scheduled to ship May 18 ($22, plus shipping and tax).
The Taylor Swift fashion doll line comes with change of outfit and an accessory ($15).
"These dolls are contemporary and relevant," Caveza said. "They bring to life Swift's own music and sense of fashion."
Jakks will release "Santa Baby," a holiday edition of the Swift doll, in the fall. The doll, dressed in red and white, will be programmed with a 30-second sound chip from Swift's holiday album of the same title.
Jakks dolls are available at Wal-Mart, Target and Toys R Us.
For more information on the Jakks dolls, visit www.jakks.com.
Photo: Taylor Swift dolls from Jakks Pacific come in the performance and fashion lines.
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